Visitors are always looking for something new on your website. Truth be told, you are almost certainly also looking for new ways to engage them and keep them coming back. How about a slide show? Keep reading to find out how you can offer information in this new way to your website visitors.
What Is a Slide Show?
A slide show is a series of images displayed one at a time. You can manually control their scrolling rate or set it so that each one is seen for a few seconds before moving on to the next image. They offer another way to show information besides videos.
Presentations are done using slide show format. As you talk, images change on the screen to reflect your current topic. It gives viewers time to read the information and keeps you from having to write it all down as you go along because it is already done for you.
The Benefit of Images
People absorb information at different rates from different sources. For instance, you are reading this article right now, and probably your eyes are moving slowly over the words to make sure that you don’t miss anything. Subheadings like the ones above break up the text and make it easier to read and absorb.
Now, what if this text was being read on a video? That is more visual and even easier for the brain to process what is being said. Visitors can see as well as hear you so more than one sense is being utilized.
With a slide show, you are using visual but it is more like an article with pictures. There are a limited number of words on each slide to correspond and help you to process the images. It is a combination of two styles and it is working to get visitors to stay and see what you are all about. Include a call to action of some sort amongst those images and you just might have discovered marketing gold.
Creating Your Slide Show
It’s not hard if you have already embedded different files into your website like audio files, images and videos. First, put together your photos. Decide how you want to organize them. Your entire presentation needs to tell a story that the audience can identify with.
You can use video in your slide show. When they get to that slide, all they have to do is click on the arrow and watch it play. All of this is easier when you find a great multimedia platform. Check first to see what types of files they support and if that is going to meet with your needs.
If you have a WordPress site, you can use SlideDeck for WordPress. It allows you to build what they call “content sliders.” You can add images, text and video and content from various sources to your slide presentation to give your readers a unique spin on the information you offer.
Change how your readers absorb your content by offering them a slide show.