Having a webinar is a great way to get your audience excited about your brand and your offerings. It gives you the opportunity to make a connection that is hard to make through an email or a web page. But since many attendees won’t take action right away, it’s important to make your presentation as memorable as possible. Here are some ways to accomplish that.
* Hit the ground running. People tend to remember the beginning and the end of a presentation best, so it’s important to start out strong. Of course you’ll want to introduce yourself, but keep it short and sweet. Then move on to the good stuff. Start out with a compelling story or an eye-opening statistic that will really stick in the viewer’s mind, to take full advantage of the opportunity for increased retention.
* Use plenty of visuals. You’ll be talking throughout the webinar, so those who learn best through hearing are covered. But lots of people learn better through visual stimulation, so it’s important to make use of graphics as well. Charts and graphs are good as long as they’re not overused. Photos also work well where appropriate. You might even sprinkle in some fun graphics to help hold the viewer’s attention.
* Have more than one speaker. If possible, it’s good to have two or more speakers for your webinar. It’s fine if one person does most of the talking, but a different voice will help keep the viewer’s attention. If you can’t have someone else speak live during the webinar, consider featuring a short video of a different speaker.
* Make it interactive. One of the most important features of a webinar is the ability to interact with your audience. If you’re working with a small group, it’s a good idea to have each participant introduce him or herself to break the ice. If the software you’re using allows it, you can have participants ring in when they have questions throughout the presentation. Otherwise, it’s a good idea to set aside some time at the end of the presentation for a question and answer session.
* Wrap it up neatly. Close with a summary of your most important points and a call to action. Direct participants to your website for more information, and tell them where and when they will be able to download the webinar video or a transcript.
A webinar is a grand opportunity to connect with your audience. Make it as memorable as possible, and they will keep coming back for more.