Color Therapy: The Psychology of Color

The way we see and perceive color each day greatly impacts our lives, though it does
so on a mostly subconscious level. Understanding color psychology and how colors can
be useful to help relieve anxiety and stress is a way to make the most out of the
atmospheres you surround yourself in each day.

Why Colors Impact Us Emotionally

Seeing various colors can evoke emotion in us due to connections with real-life
experience as well as how we feel a color is interpreted. While some colors are bright or
dark by nature, others are muted or paler in comparison, allowing for drastically different

Color Psychology in Marketing

Color psychology is one of the most common tricks used in marketing in order to
encourage shoppers to make purchases or to remember brands and advertisements a
brand is currently running. The color green is often used with companies that are trying
to promote sales or work with money (such as banks or financial apps). The color green
helps to encourage shopping while also putting trust in the brand, relating the color itself
to money.

In many corporate situations, businesses choose to go with the color blue, as it
symbolizes trustworthiness and professionalism. Because of the neutrality and
trustworthiness associated with the color blue and businesses, companies such as
Facebook, Twitter, and even Reddit have all defaulted to using the color blue to draw in
new users while keeping the attention of current ones.

Peaceful and Calming Colors

Peaceful and calming colors are also found in advertising and marketing along with
plenty of pampering and soothing products on the market. Popular peaceful and
calming colors include pale and light blues and greens, along with deeper muted
versions of the colors. Blue and green often symbolize serenity and a sheer sense of
calmness, ideal for office or bedroom settings where the goal is to either remain focused
or relaxed.

Coloring Books for Adults

Once you have a basic understanding of color psychology and how colors impact your
mood, consider coloring books for adults to help alleviate stress and worry while
allowing you to relax and unwind. Adult coloring books are great ways to integrate
soothing colors while calming the mind and reducing the amount of anxiety you feel at
any given time. Additionally, coloring books are affordable on most budgets and provide
plenty of opportunity to get creative in your downtime.

Becoming more familiar with colors and how they typically make us feel is a great way
to rearrange decor in the home or change up an entire wardrobe. Surrounding yourself
with the right colors and including additional positive external influences such as an
adult coloring book is a way to relieve anxiety and stress while allowing you to remain
relaxed, focused, and at peace.

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