Once you have entered the world of direct sales, you will discover how important it is to have a website. Your website will be one of the most important tools you will use to sell your products or services. It will be one of the first places that your potential customers will go to learn about what you are offering to them. With that being said, you want to make sure your website provides visitors with everything they need.
When building or having your website built, you want it to look good. You want it to be appealing to the viewers. Good visual design is extremely important.
Product descriptions and photos of products are something you don’t want to cut corners on. Make sure each product has a clear photo and thorough description so shoppers will know exactly what is being offered. Make sure all product descriptions, photos and prices are up to date and accurate.
Make sure your contact information is valid and keep it updated if it should change. This is an essential component because you want to make sure that your visitors can contact you. This can be done by providing it directly on the page and/or having a “contact us” form. Whatever method you choose isn’t nearly as important as making sure the correct information is there. Respond to your visitors in a timely manner when they contact you.
Provide your visitors with a safe, secure, easy and convenient order and payment process. They will be more likely to place an order from your site if their information is safe and secure. Include a security logo and make sure you use a trusted payment processing system. If visitors don’t feel safe, you can pretty much expect they won’t be ordering from you.
Another key component is to make sure your website is easy to navigate and is well organized. Make sure your information is easy to read. It’s just about impossible to browse or shop on a website that is difficult to understand. Be straightforward and concise.
While you’re at it, it never hurts to throw in some testimonials or comments by customers that have tried the products you offer. This is living proof that you are offering quality products.
Don’t forget to add a blog to your website. This is a great way to communicate with customers. Make sure you encourage customer interaction on your blog with comments, testimonials or any other pertinent information that will help visitors make an informed decision when purchasing products.
Last but not least, include a help section and/or a section with frequently asked questions. In this section you will need to include answers to questions that customers may ask. This section will be a lifesaver for you at times and will keep visitors from having to contact you every time they have a question. Just make sure the information you provide is accurate.
Having a well-built, well-maintained and informative website will not only bring visitors in, but it will also be a stepping stone to a successful business. You want your visitors to have a positive experience when doing business with you.