Audio and video can be very valuable as marketing tools if done properly. Let’s begin by looking at some of the benefits of using videos as a marketing tool. In summary:
* Video is cost effective
* Video is in high demand
* Video helps drive traffic to your website
With that being said, here’s how you can use video as a tool for local marketing.
Start by creating a video and uploading it to a website such as YouTube, which is one of the most popular video websites. As a whole it seems that people are attracted to video presentations more than they are just sitting and reading something that has been written by someone.
In your video, you want to make sure you let people know who you are and what type of business you do. Include your business name more than once throughout the video. Don’t overdo it, though, because you don’t want your video to seem like a television commercial. This allows you to promote your business through the video you have created.
Make sure local keywords are included as well, because you want to market to potential customers in your local area. Finding the local keywords can easily be done using a keyword tool. Google AdWords is one of the most effective keyword research tools and it is used by many successful marketers.
In addition to uploading videos to YouTube, you will want to add some videos to your website. Using video on your website can bring in more visitors, and people respond to being able to see something instead of just reading it.
Simply put, you are showing your visitors something, not just telling them about the product or services you are offering.
Another great way to use audio and video as marketing tools is to create teleseminars and instructional videos. In these types of videos, you are going to be offering a lot of information that is free to viewers and provides them with information that they may not find elsewhere.
This form of marketing is a great way to educate the general public on your business, products and/or services. You don’t have to go into a great deal of detail, but you do want to give viewers enough information to get their curiosity going. This will inspire your viewers to want more details about what you offer.
Using audio and video is a great way to give your visitors the whole package and gives them visual and auditory stimulation. People seem to remember more of what they see and hear than what they read.
Overall, video marketing is a valuable way to increase recognition of your business and a great way to retain customers. If you haven’t yet tried using audio/video as marketing tools for your business, it’s time to jump on the bandwagon to success and get busy making those videos!