As of September 2012, Apple officially announced that they have sold over 400 million iOS devices. Nearly ¼ of those devices sold are iPads. When you take this number and factor in Android phones, iPhones and tablets, you are looking at a significantly greater number of users that access the internet from such devices. Simply put, that is a huge number of people that access and use the internet on these devices.
With that being said, you really have no choice but to consider these devices when developing your marketing plan. Here are some ways that these popular mobile devices have changed online marketing strategies.
The very first thing to consider for your business is to build a mobile-friendly website. You can do this one of two ways. You can build a separate website for mobile users, or you can write your website in a mobile compatible manner. This is a bit more complicated and doing so will be more costly.
You also need to make sure you are using some of the mobile applications to market your business. Between 2010 to 2012, mobile device searches increased five times. If a two-year span has made that much difference, just imagine what we will be facing in the next two years. That is why you need to lead your industry in the mobile marketing space so you won’t be left behind. There is a strong demand for mobile apps, which is why it is essential to do your research and find out what apps you should be using for your marketing campaign.
While taking a close look at how you can prepare your business for this mobile age, it’s a good idea to consider the fact that many times, people don’t always make purchases via mobile devices. However, they do take time to “like” a page or possibly view a webpage. Many times those prospects will leave their contact information for you or express an interest in your business. You will need to follow up with these people so they will know you have received their inquiry and responding to their expressed interest.
As mobile device usage gains more popularity, it is safe to say that online marketing strategies will continue to change. It is inevitable that mobile technology is beginning to be and will continue to be a huge influence on how customers interact and react.
Modern day marketing is no longer as simple as posting classified ads or purchasing advertising space in newspapers and other publications. Although those are great ways to advertise and should be part of your marketing plan, we must remember that technology is continually and consistently changing. This is why business owners need to step up to the plate and educate themselves on mobile technology.
The time to start is now. Waiting will only put your business in the background of today’s technology while cutting-edge businesses are leaving you way behind. Just remember, it’s always easier to stay up-to-date than it is to try to play catch-up when it comes to technology.